This social media campaign was created to be an advocacy resource to help college students gain confidence in their knowledge of health in the following five areas: sleep, diet, exercise, social health and mental health. Students often get to college and do not learn how to properly prioritize their health. This campaign sought to change that. The goal of the advocacy campaign was to increase awareness of the benefits that living a healthy lifestyle can give college students and to help students form a stronger sense of health literacy.  The objective of this advocacy campaign was to influence a positive change in behavior concerning college students’ health choices.

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    By use of an Instagram page, this campaign was able to reach 1,969 accounts over a four-week period of time. This campaign also collected 428 total views over 8 blog posts. The campaign was successful in reaching its goals as 30 of the 35 (85.71%) followers who responded to the survey reported an increase in knowledge about how to prioritize their health in college. Additionally, 31 of the 35 (88.57%) followers who responded to the survey agreed that the campaign encouraged a positive change in their health habit behaviors.